PURPOSE
The purpose of the CISRO e-Commerce for Management seminar, is to help managers develop a strategic e-Commerce plan for development and implementation in their organizations. This seminar presents strategies for integrating electronic commerce activities to help maximize organizational competitiveness. Important issues such as electronic storefronts, on-line business, customer interfaces, e-procurement, business-to-customer and business-to-business networking will be explored. Furthermore, the program will help you integrate your departments, suppliers, and customers into a digitally networked strategic plan.
COURSE APPROACH
Using case studies and critiques of current web sites as well as lectures, group
exercises and classroom discussions, the eCommerce for Managers seminar will
develop a strategic e-Commerce plan for development and implementation.
SEMINAR COURSE OUTLINE
Day 1
From e-Commerce to e-Business:
- overview of the current situation: A new era
- surviving the Internet
- what is e-Commerce?
Business Models:
- the evolution from traditional forms of business
- the new value chain
- business-to-customer models
- advertisement, promotion, sales & auctions
- business-to-business models
- procurement, EDI and marketplaces
Global Impacts of e-Commerce:
- on the economy
- on new business, alliances and ventures
- barriers to entry
- cultural and political concerns
Impacts of e-Commerce on your Organization:
- on your business processes
- on employees and intermediaries
- on products, prices, promotion and place
Day 2
e-Commerce Strategies:
- developing and implementing e-Commerce strategies to generate competitive advantage
- integrating these strategies throughout the organization
- electronic sources of competitive intelligence information
- e-communities
Technicalities of e-Commerce:
- how to cost/benefit information technology projects
- developing, managing and maintaining your web-site
- clicks and hits, page view and new visitors
- analyzing who is hitting your web site
- data warehousing: how to use your information base
- tools: XML & Bluetooth
- infrastructures, telecommunications & M-Technologies
- the move to wireless
Day 3
e-Payments:
- electronic checks
- electronic transfers
- smart, strip and credit cards
- digital money revolution
Security on the Internet:
- push and pull technology
- security standards and policies
- risks of insecure systems
- cryptography and authentication
- firewalls
- response time and disaster recovery
Legal and Ethical Issues:
- legal vacuum
- social impact
- information and consumer protection
- trust and safety concerns
- international transactions
Your e-Commerce Initiatives:
- do's and don'ts
- available resources
- sharing success stories
SEMINAR DELIVERABLES
At the end of this seminar participants will have:
- learned the importance of implementing electronic commerce into business practices
- learned the different business models of e-Commerce and the benefits and limitations of each.
- mastered the skills needed to plan, implement and maintain an e-Commerce site.
- understood how the new digital economy including e-Payments will affect your business.
- understood the security issues related to e-Commerce.
- developed an awareness of the social and ethical issues related to e-Commerce.
MATERIAL DELIVERABLES
The following materials will be supplied to all participants:
Required books
and manuals
SEMINAR COSTS
The costs are upon demand and are based on an 8-person-per-seminar grouping. Please contact CISRO if you have any questions or require more information on pricing.
